PRODUCT: 100 PERCENT FOR THE MOUNTAIN BIKERS

NOT SOMETHING THAT YOU DIDN'T ALREADY KNOW, BUT WE JUST WANT TO TALK ABOUT IT

The roots of the 100% brand date back to the early 1980’s when the logo graced the factory racing equipment of some biggest names in motocross. Thirty years on, 100% is still gracing the scenes of motocross, mountain biking and road biking. Some names stood out (to us, at least) when we mentioned the brand name – Loic Bruni, Finn Iles, Sam Hill, Katy Winton, Adroien Dailly, Elliot Jackson, Same Reynolds and Wyn Masters just to name a few …. These are the ambassadors that's sporting the 100% logo whenever they ride.

LOOKS GOOD, WORKS GREAT

The sporty guy/gal is definitely the look to sport now. With the general public going full speed ahead with glam gym memberships and healthy diet dates, it's small wonder the main stream sport brands are laughing their ways to the bank. But, they are kinda a common sight. And they do not fully represent us bikers. Sometimes, we just wish to wear our attitudes on our chests.

Even within the mountain biking community, there are quite a good handful of labels to choose from. We like what we saw at 100 Percent. Nice stuff with good quality. We thought we would just publish some of their latest collection here for your convenience.