EVENT: FESTIVAL OF WHEELS
Inaugural Festival of Wheels features Singapore’s
first karting competition league accompanied by the
longest circuit for urban gravity cycling
MediaCorp OOH Media is organizing the Festival of Wheels, from 9 to 11 October, at the Singapore Sports Hub. This inaugural event comprises two segments of differing nature, MediaCorp Rotax Max Singapore Open 2015, a motor-sport league and the first kart-racing competition on the public streets of Singapore, as well as Urban Wheels Challenge, an urban gravity cycling competition.
A CELEBRATION OF OUR LOVE FOR WHEELED SPORTS
The Rotax Max Singapore Open 2015 is expected to host 62 racers from 9 different countries across Asia, competing in 8 different categories. This race is part of the fastest growing league races in the world, with a record of 288 racers from 60 countries contending in the international finals. Even racers as young as 13 years old participate at the event, for it is a stepping stone for them to enter a career in motor sports.
Concurrently, an Auto-Gymkhana clinic and competition will also be on-going. This promises to be an exhilarating driving challenge that requires drivers to navigate obstacles whilst aiming to finish in record breaking time. While providing local and Asian kart racers an opportunity to hone their skills, OOH Media also hopes to connect advertisers with interest groups, providing them with new platforms beyond traditional media for advertising and engagement.
On the other hand, the Urban Wheels Challenge hopes to foster stronger ties amongst the cycling community, by offering them a cohesive platform to compete, communicate, as well as to have fun in a spectator friendly venue. This event is essentially about engaging the public about the sport – urban gravity cycling, and contributing to the vibrancy for this sport. While having objectives that are people-oriented, OOH Media has spared no effort in ensuring the quality of the competition, building the longest urban circuit with the most number of challenging features, in hopes to provide our participants with a one-of-a-kind experience.
Mr Henry Goh, Head of OOH Media said, “The objective for us to organize this inaugural Festival of Wheels is to bring the public, cycling and the motor sports communities closer, whilst giving advertisers a different platform to engage their audience. We hope that through this event, we can grow the sporting ecosystem and contribute towards the vibrancy of the sporting fraternity.”
Mr Suhaimi Haj, President of the Singapore Cycling Federation said, “Our objective is to encourage, promote, organize, develop the art of Cycling in Singapore and the Urban Wheels Challenge organized by MediaCorp OOH Media provides us with a great platform for us to do so.”
Mr James Leong, Director of Rotax Max-Asia Main Distributor said, “We are delighted to see our karts in action at MediaCorp’s Rotax Max Singapore Open 2015, and we believe that this race will be one of the best experiences for the racers in a highly urbanized setting and on a public road akin to the F1 night race.”
A SUMMARY OF A GREAT WEEKEND AHEAD!
SEE YOU AT FESTIVAL OF WHEELS!
All information, photos and maps by Mediacorp OOH Media