NEWS: FOR RIDERS, BY RIDERS
A NEW CONCEPT STORE BY SPECIALIZED
The Specialized Concept Store is ready and we can't wait for you to see it. The store's main concept is centered around the rider, with a focus on the different riding experiences. The aim is to inspire all riders to enjoy their ride and increase their addle time. Bikezilla was at the store's grand opening to discover this new experience.
GRAND OPENING AT VERTEX
A brand new contemporary design of Specialized Concept Store is ready amidst the collection of bicycle stores at Vertex. This newly renovated store is the flagship store for Specialized in Singapore and a commitment to a key market in Southeast Asia for the brand. From an updated global design direction, the new store has been conceptualized to give the best and most inspiring experience to riders. The store caters to both road or mountain bikers and offer Specialized full range of performance bikes, apparels as well as other biking accessories.
A STRONG PARTNERSHIP THAT CONTINUES TO GROW
Tay Junction has been in the Singapore bike retail scene for more than 30 years and the new store is aimed at achieving a global standard of retail to the Singapore market. With the efforts of Miss Jace Ke, the Store Manager of the new Specialized Concept Store in Vertex, the brand has reached new heights through a focus on customer service and improving the retail experience.
“Over the past few years, we have been serving many satisfied customers in Vertex. With the new store and layout, we are excited to bring a new experience and a renewed focus on value-added services for the customer.” Says Miss Ke.
A DEDICATED SPACE TO SUPPORT WOMEN'S CYCLING
As one of the pioneers in the industry in connecting with women and providing for their specific needs, Specialized has always been at the forefront of support for women in cycling – as can be seen with professional cycling sponsorships in teams like Boels-Dolmans and the current world champion Lizzie Armitstead. However, the needs of the everyday rider are different from professionals. They have different concerns and want a unique experience they can call their own. As such, the new Concept Store, Specialized has created a space dedicated to products for women. This space is also home to a lounge which will be used to hold events like workshops and classes with women as a key focus. Riders can look forward to joining these events in the near future to learn and interact with others.
IMPROVING THE RIDE THROUGH BODY GEOMETRY FIT
The interest from customers in bike fitting services are only just beginning here in Southeast Asia. The ones who regularly go for bike fits are usually focused on performance road cycling, however the same needs for a proper bike fit should apply to all cyclists – not just performance riders. The newly renovated store has added a Body Geometry Fit room to focus on fitting services. Mr Alan Liang is the Body Geometry Fit Technician for the store and has been through a rigorous program by Specialized to prepare fitters with the fittings and advices they need.
“The Body Geometry concept is not just about physical products or the Retül Technology that we use in the advanced fit process. It is about a keen understanding of biomechanics, experience and practice in order to use the tools and that entire ecosystem you have to give a rider a great experience on the bike.” Says Mr Vijay Varada, Body Geometry Fit Instructor for Southeast Asia.
Specialized claims to offer the best integration between the fit process and an ecosystem of products. With their wide range of products which focus on the contact points of the rider like gloves, saddles and shoes, we would say that their claim would be agreed by most of their customers.
CELEBRATING S-WORKS AND PERFORMANCE PRODUCTS
The Specialized Concept Store will showcase some of the rarest Limited Edition products that bear the S-Works name. Right in the center of the store sits their brand new S-Works wall which is filled with shiny new framesets. Here, the most discerning riders can also customize and build their bikes to their own unique tastes. With this showcase designed “For Riders, By Riders”, the new Specialized Concept Store will continue to be a place where riders will be inspired to ride and ride more.
Information by Specialized
Photos by Bikezilla