NEWS: MEDIACORP OOH MEDIA SPURS NOVICE BIKERS
TO "MAKE YOUR MARK" IN UPCOMING
URBAN WHEELS THE CITY CHALLENGE 2016
Mediacorp’s OOH Media spurs novice bikers to pick up an active lifestyle through mountain biking in this year’s upcoming Urban Wheels Challenge at *SCAPE on 17 – 18th September 2016. This year, we are expecting 150-200 participants and over 3000 spectators on both days of the event.
EVERY RIDER SHOULD MAKE HIS/HER OWN MARK!
Building up from last year’s inaugural challenge, this year’s cycling event throwbacks to the basics of mountain biking, engaging and introducing to the public about the sport. In line with this year’s tagline “Make Your Mark”, the event also aims to encourage first-timers to contribute to the vibrancy for this sport by experiencing the thrills and adrenaline rush of an urban gravity race in the heart of the city.
This introductory course sees novice mountain bikers riding down mall escalators and stairs, in addition to various obstacles and speed bumps, in the tradition of urban gravity races.
While participants enjoy the challenging race routes, spectators can expect a variety of exciting family-friendly fringe activities in the Urban Wheels Village. The village features many attractive offers and product demonstrations to cater to all cycling enthusiasts. There will also be celebrity meet and greet sessions and open bicycle try-outs for the public to try various unique bicycles.
Leading up to the event day, the public can hone their biking skills by signing up for complementary biking skills clinics, sports injury prevention talk and technical biking workshops.
Competitive bikers can sign up for the challenge online and they will be entitled an early bird offer of 10% discount. After 15th July 2016, the registration fee will be S$65 per person.
Mr Henry Goh, Head of OOH Media said, “Through this event, we aim to continue our partnership with the local cycling community in cultivating a vibrant cycling ecosystem, whilst giving the sporting advertisers a unique platform to engage their audience”.
The event is free and open to the public. For more information about Urban Wheels Challenge 2016 or to sign up for the competition please visit http://www.todayonline.com/urbanwheels
CATEGORIES AND FEES
This year, Urban Wheels The City Challenge has 7 race categories:
- Junior Under 12 (7 – 12 years old)
- Junior (13 – 16 years old)
- Youth (17 – 21 years old)
- Fat Bike (18 years old and above)
- Rookie (21 years old and above)*
- Open (22 – 35 years old)
- Masters (36 years old & above)
* Rookie category is suited for first-timers and those new to the sport. Participants who take part in this category can expect a simpler route.
Standard Registration Fee: S$65
COMPLIMENTARY CLINICS, WORKSHOPS AND TALKS
In the weeks leading up to the event, a series of complementary Clinics, Technical Workshops, and Sports Injury Prevention Talks will be conducted on Saturdays from 13th – 27th August!
These activities are organised to reach out to the biking community and the public with the offering of biking skills coaching through clinics, as well as workshops on basic bike maintenance and tuning. These clinics and workshops would be extra valuable to the rookie category in prepping them for the Urban Wheels race as well as their regular rides.
A sports injury prevention talk will also be conducted by Nicholas Zhang, a Sports Rehabilitation Trainer with over 15 years of experience with national and world-class athletes.
Skills coaching and training for escalators, fire escapes, table top and flat turns
Venue: *SCAPE, Playspace
Dates: 13th, 20th, 27th Aug
Time: 10am – 1pm
Workshop on basic bike maintenance and tuning
Venue: *SCAPE, Gallery (Level 5)
Date: 13th Aug
Time: 2.30pm – 5.30pm
SPORTS INJURY PREVENTION TALKS
Sharing of tips and advice for preventing and treating sports injuries
Venue: *SCAPE, Gallery (Level 5)
Date: 20th Aug
Time: 2.30 – 5.30pm
THE RACE COURSE
Riders will begin at Level 5 from a start platform, past a roller before riding down the escalator steps.
Riders will have to manoeuvre across turns and corners while completing a set of 3 rollers before heading down the escalator steps.
At Level 3, riders will have to make their way down through a stairwell, all while competing for the fastest individual timing in the race.
At Level 2, riders will be led through The Ground Theatre, where they will have a complete a table top obstacle before exiting the premise.
Upon exiting The Ground Theatre, riders ride along a narrow corridor before opting to take the 1-metre drop (not applicable for Rookie category riders), or a chicken line down the steps towards *SCAPE Playspace.
Upon entering the open concourse at Playspace, riders who took on the 1-metre drop will have to complete a table top obstacle before making it to the finish line, while those who opted for the chicken line are presented with a set of two rollers before completing the race.
URBAN WHEELS VILLAGE AND FRINGE ACTIVITIES
Apart from the main race, the Urban Wheels Village will provide an array of fringe activities for both participants and spectators during the 2 days of the event. Expect appearances from local radio DJs and artistes, along with bike trials, stage game segments and on-ground contests.
Click HERE for the map to *SCAPE.
By Train: Take a 6-minute walk from Somerset MRT Station (NS23) Exit A. Once you exit the station, head to Level 1 of Orchard Central and walk towards Cineleisure Orchard. Once you reach Cineleisure, turn left and you would see *SCAPE.
By Bus: The nearest bus stop is a 2 minute walk from *SCAPE. Buses 7, 14, 16, 36, 65, 77, 106, 111, 123, 174, 174E, 175 and 971E all pass by the bus stop in front of National Youth Council Academy (NYCA) along Grange Road (B09059).
By Car: Access to the *SCAPE Car Park is via Orchard Link.
Or simply ride there …
Urban Wheels is one event that continues to add value for both riders and visitors. The lead-up events are programs even seasoned bikers should join in. And we are definitely looking forward to a weekend of action this September. See you at Urban Wheels!
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